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The Wing: Do Women Still Need a Space of Their Own?
This exclusive social club for women, is part sorority, part start-up.

No one was talking to Emily Weiss. Not because no one wanted to — on any other evening, at any other event, the Glossier founder who built a cool-girl-aesthetic beauty empire would be flocked by enterprising fangirls. But on this night, in the 12th-floor penthouse of 45 East 20th Street at the opening of The Wing, an exclusive women’s-only social club, Weiss was only one of more than 100 notable women with whom to fraternize. Or would that be sororitize? Uninterrupted, Weiss ambled quietly through the space, snapping a picture with her iPhone here and there.
In the
The party, catered by cult Lower East Side restaurant Dimes, was “a very adult sleepover” for the founding members of the club, a carefully curated group that includes writer Sloane Crosley, actress Natasha Lyonne, stylist Stacy London,
For most, this night was the first time they’d seen the millennial-meets-suffragette space (whose branding was designed by an all-female team from Pentagram) outside of
The idea at the heart of the project goes something like this: Simply climbing the corporate ladder or participating in a zero-sum competition with the other women in your industry is a thing of the past. Cross-sector pollination and networking — eased along by a shared appreciation for blowouts and a mutual frustration for the roadblocks of male-dominated work culture — is the future. And in an era when start-ups are the way forward, an exchange of unexpected ideas (like what you might get by having, say, a famous artist rubbing elbows alongside an entry-level social-media strategist) is more important than ever. Instead of a ladder, we’re all crab-walking up a jungle gym now. And if the promise of The Wing pans out, getting to the top doesn’t necessarily involve encountering men on the way up.
The Wing is the brainchild of 29-year-old Audrey Gelman, a former public-relations specialist, and her partner, Lauren Kassan, both New York City natives.
“It was the absence of men,” Gelman tells me about what made it so exceptional.
“I was never in a sorority, and I don't come from a community of women who were in sororities,” she says, perhaps as a way to draw a distinguishing line, “but I have extremely enduring, rich, complicated, rewarding relationships with a large group of women.” Thus inspired, she left her position at SKDKnickerbocker in May 2015 — “I didn't really have the opportunity to be serving my clients effectively and also be starting a business” — and set out to fulfill her mission with The Wing, enlisting Kassan, another 29-year-old professional and former studio empowerment director at ClassPass, to help her launch it. Like Kassan, Gelman identifies with the
For Gelman, who has spent much of her professional life coagulating members of disparate social groups — for instance, mixing the fashion elite she knows socially with the NYC politicos from her professional circle for various fundraisers — The Wing is something of an experiment in leveraging her own talent for connecting into a business that is all about building a network for others. “There are many Google tabs in my search history like ‘how do you write a business plan,’ ‘how do you create a pitch deck.’ I basically read Fundraising for Dummies,” Gelman says, somewhat in jest. But it was that knack for networking that helped her raise $2.4 million in five months, a majority from women investors.
In addition to the feminist underpinnings Gelman cites, the business also began as a practical response to a certain kind of New York City lifestyle. “I was a professional woman in my 20s who lived in Brooklyn and worked in Manhattan,” she says. “I had a lot of different meetings and things all over the place. I would have to essentially pack my entire apartment into my bag, and what I needed was a safe in-between that wasn't the bathroom at Le Pain Quotidien.” At first, the concept was named Refresh. Its purpose was simply to give women a place to store their belongings, primp, and move on to their next event. But over the course of Gelman’s quest to bring investors into the fold, the idea quickly evolved, as start-up pitches are wont to do. The Wing, a name Gelman says sounded less like a “feminine douche product” than Refresh, was intended to feel more like the wing of a house, such as — not by coincidence — the West Wing. Its new mission became enabling “fellowship with women from different backgrounds, but [ones with] similar values and passions.”
But The Wing is also a response to a relatively new set of conventions. As the tech world has continued its ascendance, and its disruptive norms have seeped slowly into nearly every other industry, that influence has been complicated for women. “There is a culture in these co-working spaces that is sort of bro-centric, male-dominated,” Gelman says. “There was this blind eye to amenities that were essential for women.” The Wing will open with its own changing/pumping room, for instance, in addition to all of those nice beauty products. Regina Gwynn, co-founder of TresseNoire, a company that brings on-demand hairstyling to women of color and whose services will be available to Wing members at a 10 percent discount, echoed Gelman’s discomfort about the “bro-y” culture of co-working. Gwynn became a member of The Wing after feeling dismayed at how often men chose to make deals over beer pong. “I don’t work like that,” she said at The Wing sleepover. Felena Hanson, founder of the female-only co-working space Hera Hub, put it this way: “When you give women an opportunity to connect with just women, they open up, they’re more vulnerable.”
Testimonies like this one were extremely common among the group of Wing members that I talked to. Rapper
Gelman is preoccupied with the idea of the “complicated New York woman,” an imaginary figure whom she both sees herself as embodying and would like to be a part of her club. “She's opinionated, she's unstoppable, she doesn’t take no for an answer, she's an original,” Gelman tells me of the typical New York woman over lunch at the Marlton Hotel near Washington Square Park. She describes the “inspiration wall” that her mom, a therapist, had in her closet when young Audrey was growing up. It had pictures of both Hillary Clinton and Monica Lewinsky on it. When Gelman and Kassan were envisioning their ideal imaginary members of The Wing, the pair employed the same technique. The wall of women muses included
Gelman and Kassan thought a lot about who in their orbit fit their somewhat general and also strangely specific (the application asks,
A theater director told me she felt that clubs like Gelman’s are thorny, modeled as they are off of the white, male institutions that historically have made it difficult for women to succeed in the first place. “All this does is buoy the people who already have power. It’s more important to be in spaces with those who are not like-minded,” she said. Melissa Wong, the co-founder of New Women Space, said she and her co-founder, Sandra Hong, are committed to combatting barriers to entry, as a way to be as open and available to all as possible. Their events and classes range from $5 to $50 at the max, and there are no membership dues. “We are mission-based. We want to be accessible. We want to be affordable,” she said. “This is a safe space to test your ideas. It’s all in an effort to boost confidence, to quench this thirst for recognition.”
To counter the criticisms of The Wing’s exclusivity, Gelman has said she has offered trades with artists who can’t afford the fee, like artwork to hang on the walls of The Wing in exchange for membership. The founders say they are exploring sliding-scale pricing for students, teachers, women at nonprofits, women who work in government, and those who have served in the military as well. There will be open houses on Sundays in the foreseeable future, and members are permitted to bring guests. But Gelman believes there is a double standard in some of the feedback she’s gotten along those lines. “A guy wouldn’t be criticized for starting a co-working space with a paid membership,” she says—why can’t a feminist be a capitalist, and why can’t a capitalist be a feminist? Similarly, the founders of New Women Space have said they resent the fact that people have asked why they aren’t a nonprofit, a question, they say, that would never be asked of a man.
Perhaps the demand speaks for itself, however. Within two months of The Wing’s announcement, 200 of the 300 women Gelman personally reached out to had signed up, and more than 1,000 additional applications came in during the open application phase. Gelman says she is already talking with her investors about opening a second space in New York.
By the end of the night, one of the few things that remained on the broad terrazzo counter in The Wing’s café was
A playlist was cued up to play sleep-inducing tracks, mostly nondescript classical guitar lullabies buried on Spotify, and not long after the women lay their heads down, the sun had already come up, slicing through the penthouse’s glass windows. The salon room bustled with the sound of blow-dryers and conversation.
Disclosure: Stella Bugbee, the Cut’s editorial director, is a member of The Wing.